Certified Marketing Cloud Consultant test Dumps

Salesforce-Certified-Marketing-Cloud-Consultant test Format | Course Contents | Course Outline | test Syllabus | test Objectives

The Salesforce Marketing Cloud Consultant test measures a candidates knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and expertise in each of the areas below.

Discovery: 15%
Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
Provided a customer environment and goals, determine the viability of external systems that need to be included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
Given a scenario that includes customer information about subscriber acquisition, management, and attrition, utilize this information to select solution components.
Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
Conceptual Design: 12%
Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions).
Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).
Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
Given a customer scenario, determine the factors to consider when scaling the solution.
Articulate how data construct will drive one-to-one messaging and content.
Explain the purpose of IP Warming and make a recommendation based on customer needs.
Marketing Cloud Connect: 6%
Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for example; Salesforce edition, list of integration users, scope user, administrator credentials).
Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and Marketing Cloud (for example; sending, triggered, automated).
Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.
Account Configuration: 10%
Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
Determine which type of customer scenario warrants the creation of a business unit (for example; publication types, demographic, workflow processes, and organizational structure).
Given a scenario, troubleshoot issues regarding Reply Mail Management.
Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
Reporting: 5%
Explain how the information in data views and tracking extracts are accessed.
Compare and contrast standard reports, data views, and tracking extracts.
Summarize Send Logs, including when/why to use it and how to create and manage.
Data Design: 12%
Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
Understand available data types, retention, and template options when building a data extension.
Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
Given a customer scenario, recommend the appropriate import method with lists or data extensions.
Understand the implications of a system being database of record.
Automation: 8%
Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
Compare and contrast triggered and scheduled interactions.
Email Build: 7%
Understand the required steps to build, test, and deploy an email based on customer requirements.
Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).
Contact Builder: 15%
Explain the role and capabilities within Contact Builder.
Understand how cardinality impacts data modeling.
Summarize how to use Data Designer to incorporate data source into Contact Builder.
Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
Journey Builder: 10%
Compare and contrast automation tools, such as Journey Builder and Automation Studio.
Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
Explain the requirements for and the methods by which a contact can enter a Journey.

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Making sense of Microsoft’s new certifications scheme

over the last few years Microsoft has dramatically modified its method to certification, moving far from qualifications related to specific products to in its place align them with regular job roles. The concept is to deliver event-based researching delivered and assessed in small chunks, in place of forcing IT pros to cram for a long, theoretical test each few years.

“We rebooted certifications across the up to date jobs and roles that people have, as builders, as it pros,” Jeff Sandquist, corporate vice president of developer members of the family at Microsoft, informed CIO.com. “We worked with a group of business partners and with a number of companies and businesses [to ask]: What are the job initiatives you want; what's that skill completion? What are the contemporary roles; what are the tasks that you should comprehensive as an individual? after which how do you go and validate that?”

The alterations to certifications are a part of a larger overhaul of how Microsoft promises documentation, designs working towards, and assesses talents, with overlapping modules that add up to both guidance for tests you are taking to gain an preliminary certification or “talents assessments” that count toward free annual renewals.

This “device of learning,” as Sandquist describes it, is purchasable not just from Microsoft but additionally from practicing partners, with varied ways for individuals to be trained and training content material aligned to what is covered within the certifications.

“if you want to go learn from in-adult working towards, brilliant. in case you need to go study from reading a ebook, that’s super. in case you want to go to certainly one of our third-birthday party trainers or one among our online aid companions at Coursera or Pluralsight, amazing. You need to go to Microsoft gain knowledge of, that’s remarkable,” he says, of the numerous diverse patterns of coaching on offer for IT execs.

Sandquist hopes that even a company’s interior practising will align with Microsoft’s vision, which is why the researching module in Microsoft Viva shows content material from Pluralsight, edX, Skillsoft, and Coursera, as well as Microsoft learn. “We want it all in sync.”

As part of the business skills Initiative, business valued clientele can work with a Microsoft practicing application supervisor to create a customized practising plan for the expertise they need within the corporation, based on Microsoft study with digital and teacher-led practising and free Microsoft certification exams for personnel.

Microsoft certification roles

Microsoft has based its new certification scheme around Azure, grouping its certs into nine roles: administrator, developer, solutions architect, devops engineer, protection engineer, records engineer, statistics scientist, AI engineer, and purposeful advisor. Most are self-explanatory, with functional consultant masking Dynamics 365 and the power Platform.

every certification position offers alternatives on the Fundamentals, affiliate, and expert tiers. Some additionally present Specialities equivalent to Azure IoT Developer, Azure for SAP Workloads, and the brand new Azure virtual laptop Speciality. several right-degree roles group collectively distinct paths, as mentioned beneath:

position role paths Administrator Microsoft 365 Messaging; Microsoft 365 contemporary desktop; Microsoft 365 security; Microsoft 365 Teamwork; groups; identity and access; information insurance policy; business; Azure Stack Hub AI engineer Azure facts engineer Azure facts scientist Azure Developer Azure; Dynamics 365; Microsoft 365; power Platform DevOps engineer Azure purposeful advisor Dynamics 365 company principal; Dynamics 365 client carrier; Dynamics 365 field service; Dynamics 365 monetary; Dynamics 365 Manufacturing; Dynamics 365 advertising and marketing; Dynamics 365 revenue; Dynamics 365 deliver Chain; power Platform safety engineer Azure; id and entry; suggestions coverage; protection Operations Analyst answer architect Azure; Dynamics 365; Dynamics 365 plus vigour Platform; power Platform

a couple of new certifications had been delivered recently, as Microsoft works throughout the job project evaluation for these roles. There’s a new Microsoft groups support Engineer affiliate certification for support engineers that’s nonetheless in beta, and the examination for the Azure community Engineer affiliate may be purchasable soon.

that you can get a consider for the breadth of roles Microsoft is attempting to cover with certifications with the aid of searching on the 20-plus roles you can use to filter the listing of qualifications. These encompass app maker, enterprise analyst, company proprietor, business person, data analyst, database administrator, network engineer, chance practitioner, scholar, and expertise manager, moreover the 9 roles detailed as paths above.

What replaces the MCSA, MCSE, or MTA?

The Azure Administrator affiliate, Database Administrator associate, and records Analyst associate certifications are those Microsoft highlights because the closest replacement for MSCE and MCSA certifications (and Azure Developer affiliate for developer MCSA certifications), however they without doubt cover cloud services as opposed to server items.

exams for product-based mostly MCSA certifications comparable to windows Server and change Server haven’t been accessible in view that January 2021, and the certifications were retired. The tests for Microsoft technology associate (MTA) certifications that cover home windows and windows Server (as well as community, protection, database administration, and quite a lot of programming themes) could be available unless June 30, 2022. in case you’ve already bought a voucher, that you could take the test earlier than then and certifications will continue to be for your transcript, however you could not buy vouchers to take MTA assessments.

outdoor of the administrator and developer certifications, there are nevertheless some certifications that cowl particular products: seven Microsoft office expert (MOS) certifications cover entry, Excel, note, and workplace frequently.

There are additionally Microsoft be taught courses that cover certain products akin to windows Server 2019 and Azure Stack HCI or technologies such as T-SQL in element, and there could be extra in-depth content material from training partners similar to Coursera and Pluralsight, Sandquist says. “There are going to be areas the place they are looking to go deeper. americans are going to want a 300 level [course].” So whereas the content on Microsoft be trained and from partners that’s in keeping with the job assignment evaluation might be in sync, “they're going to differentiate on what individuals deserve to go deep on — I deserve to go deeper in networking, I deserve to go deeper in hybrid or on-premise — and we will convey these.”

but there aren't any exams or certifications associated with the product-selected classes: whatever IT professionals who want to display their skills in these areas proceed to elevate as an issue.

Microsoft Fundamentals certifications

tests on the Fundamentals level customarily charge $99 and are intended to deliver company grounding within the fundamentals before relocating on to affiliate certifications, or for those with little business experience to display potential and knowledge to an organization. Fundamentals certs are additionally decent for enterprise leaders who need demonstrate they know a selected platform neatly ample to make choices about what features to adopt.

There are eight certifications available at the Fundamentals stage:

Fundamentals certs don’t offer one-to-one mapping with the 9 right-stage roles. So devops, AI, and statistics engineers or facts scientists who already know their box but are gaining Azure competencies would all start with Azure Fundamentals. Azure data Fundamentals, however, could be important for Azure Database Administrator associate or Azure data Engineer affiliate certifications.

Microsoft associate certifications

not all affiliate level certifications are equal: Some, like Azure Administrator associate and Azure Developer affiliate, are intended as a broad introduction for americans who will then prefer a extra specific certification equivalent to Azure Stack Hub Operator, Azure security Engineer, or Azure AI Engineer associate.

specialty and affiliate certifications require one or extra exams, typically priced round $a hundred sixty five every. Microsoft practicing experts we spoke to in the past had issues about how neatly affiliate certifications with simplest a single examination might prepare individuals for extra advanced roles so it’s first rate to look these getting more extensive.

There are 39 affiliate degree certifications presently on present, ranging from Azure Administrator, to information Analyst, to notice and Excel credentials, and past. Six affiliate degree certs have already been moved to legacy fame.

Microsoft skilled certifications

knowledgeable level certifications are greater really expert and thus far there are simplest 5, all building on one or greater affiliate certifications that you just need to profit first: Azure options Architect skilled, DevOps Engineer expert, Microsoft 365 business Administrator skilled, vigor Platform solution Architect skilled, and Dynamics 365: Finance and Operations Apps answer Architect professional. These require two or more assessments, priced round $165 every.

All these contemporary, position-based certifications cover either cloud services, or hybrid options the place cloud functions are used along with on-premises items — Microsoft 365 for office and home windows, Azure, and Azure Stack Hub. there's one test that particularly covers home windows 10 (MD-100), for administrators who install, configure, comfy, or monitor contraptions and manipulate policies, updates, or apps, however’s for the modern laptop Administrator associate certification in place of a standalone choice.

Microsoft certification renewals

Getting an initial certification potential taking an exam, online or (pandemic enabling) in adult. however because online working towards now includes sandboxed environments through which candidates can observe the talents they are studying, renewal doesn’t require repeating examinations to reside up to this point as cloud features alternate.

the new, cloud-primarily based Microsoft certifications are valid for twelve months from the date the certification became earned, in preference to the outdated two, to be sure that certifications cowl new facets and features as they’re brought. however you can renew certs annually without charge, up to six months earlier than the certification expires, via taking a web evaluation on Microsoft be taught. once you move the assessment, the certification is valid for one more full year from when it turned into because of expire. This allows for those that have two certifications expiring in the same month to stagger the assessments over the six-month window to tempo themselves.

because Microsoft learn is built on what Sandquist calls “micro-based mostly learning” and interactive tasks, you could reside up up to now incrementally — which is the way that cloud capabilities alternate. “we have 5- and ten-minute modules which are part of a broader discovering route, and as you work throughout the getting to know course we do skills exams that aren’t simply solutions to questions,” he says. That might possibly be deploying a VM on Azure or in the course of the Microsoft be taught sandbox, with extra adventure elements awarded for putting the VM in a distinct statistics middle or for following safety suggestions.

lots of the tasks practice to dissimilar studying paths as a result of they’re ideas that observe in assorted Azure services. “You learn how to do a selected task with identification or explain an idea, then circulate an information examine. As people decide upon up a number of knowledge, if you’ve carried out the work on identity, it’s checked off the next time you move through an extra getting to know route.” The platform maintains music of which modules and learning paths trainees have completed and which they nonetheless should cover earlier than renewing a certification and prompts them to take the further modules.

while Microsoft be trained isn’t the most effective option to achieve Microsoft certifications, it could be key to renewing them and it exemplifies what Microsoft is making an attempt to achieve with this new approach. “It’s free, it’s interactive, and it’s always up up to now,” Sandquist says. It’s also most beneficial for corporations that are adopting Microsoft cloud and hybrid capabilities and staying up to date with them.

Copyright © 2021 IDG Communications, Inc.


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